Who We Are
MarthaMoyer Martha Moyer is a veteran of the public relations, marketing and news industries. She has helped clients garner local and national media placements, community and industry positioning via strategic affiliations and speaking engagements, and staged buyer retention events. She also counsels clients on the importance of building a solid public image via consistent actions and messaging. Her career began as a television news anchor and reporter in Duluth, Minnesota, where Martha worked for five years before heading to Phoenix, Arizona. Those years of news reporting and anchoring provided a solid foundation for the next chapter in her life: public relations. Following her television career, Martha was a senior member of the Phoenix-based Del Webb Corporation public relations and marketing team for 15 years, serving in a number of leadership roles. Del Webb is the nation's top developer of lifestyle communities and has been recognized nationally as the media source on retirement lifestyles. Martha has extensive experience in the media relations arena, both with current clients as well as with Del Webb where she was interviewed by a wide array of national print and electronic media including the Wall Street Journal, The Philadelphia Inquirer, FOX on Money, ABC Radio, AP Radio, NBC Radio, UPI Radio and many others. She has worked with television crews - such as CBS This Morning, NBC Evening News, NBC Today Show and CNN Health Watch. She also works closely with the Phoenix area media. Effective media relations can reduce the buying cycle time by educating prospective purchasers about a company's unique attributes before they walk in the door. Communicating a market differentiation helps prospective buyers streamline the decision making process, thereby making public relations a very efficient marketing outreach. Martha also has a strong background in community relations and encourages her clients to be actively involved in the community. People do business with those that contribute to the betterment of the community at large. Building goodwill through strategic partnerships is an efficient and successful way to build grass roots support. That grass root support is critical during a time of crisis. Managing the communications during a crisis is paramount to keeping a company's good name in tact. Martha has worked on a variety of crisis events including the threat of class action lawsuit to protesting picketers. Martha is a member of the National Association Real Estate Editors and previously served on its board of directors. This organization attracts the top real estate writers from around the country. She is also a member of the Public Relations Society of America, Valley Partnership - serving the Phoenix development community, and is co-founder of Women In Real Estate Development (W.I.R.E.D.). She also serves on the Board and executive committee of the Phoenix Suns Charities. She earned a Bachelor of Arts degree in Media Arts (Communications) from the College of St. Scholastica in Duluth, Minnesota. She has also experienced numerous leadership and team building courses including the Center for Creative Leadership in Colorado and Rapport Leadership. |
KenPlonski Ken's real estate career began in 1981 when he joined the public relations department of the Del Webb Corporation after graduating from Kent State University with a Master's degree in communication. Working at the company's landmark Sun City retirement community in Phoenix, he found himself at the forefront of the emerging retirement/active adult community business. By 1987, he received a Public Relations Society of America (PRSA) award for crafting and executing Del Webb's community relations strategy as it expanded into Tucson, Arizona. After that, he lead similar efforts to support the entitlement of Del Webb Sun Cities in Las Vegas, Palm Springs, Sacramento, Austin, Hilton Head, Ocala and Chicago. The latter resulted in more than 14,000 prospect inquires before the company spent its first dollar on advertising. All of these introductions were heavily focused upon building exposure and advocacy among local opinion leaders which in turn, provided important support for the company's entitlement activities. In 2001 Ken was recruited to join WCI Communities in Bonita Springs, Florida, as its Vice President of Public Relations and later assumed additional responsibilities for the company's Brand Management programs. As a member of the company's Executive Management Team and with many of the same responsibilities he had at Del Webb, he strengthened WCI's image and reputation as a provider of luxury country club, tower and active adult lifestyles. He also developed and managed all aspects of the communication strategy associated with the company's Initial Public Offering and NYSE listing in 2002. Throughout his career, Ken has managed internal communication programs, assisted executive management with communication activity between the company and Wall Street, and served as spokesperson and chief strategist for issues management and crisis communication programs. Ken possesses an extensive background working with a variety of real estate and mature market associations. While at Del Webb, he helped lead the effort to create the Arizona Senior Industries Cluster, an association that recruited companies serving the mature market into the state. Ken is a past Chairman of the National Association of Home Builders 50+ Housing Council and is a member of the National Association of Real Estate Editors. He has also served on the Board of the American Association of Retirement Communities and been active with numerous community organizations in both Arizona and Florida. |